We waited for this day-long enough, but finally… It’s time (see what I did there?) for the UFC to triumphantly return to Miami with UFC 287 on April 8 at Miami Dade Arena (formerly FTX Arena). I think this is a great way to welcome UFC back to Miami, as it has been 20 years since the popular fighting league has held a premier event in the city of Miami
As I mentioned, I think this is a great idea for the UFC, as Miami provides an excellent backdrop and is sure to attract a number of celebrities and fans who will be attending the event.
Apart from this, it also sets the tone for the UFC as a global brand. When I think of Miami, two words come to mind: lavishness and entertainment, and that’s exactly what the UFC is. It is the world’s premier fighting league and attracts audiences from worldwide.
Another aspect that makes the UFC such a global brand is the media part of the franchise, which shows like The Ultimate Fighter is a part of. Apart from this, what makes the UFC so synonymous with Many is its brand deals, the most lucrative being with ESPN plus streaming service.
In 2019, the UFC signed a five-year deal with the UFC to stream all the brand pay-per-views, including exclusive content such as Dana White’s contender series.
Although such a partnership is not without its faults, many have reported outages within the streaming service platform. Part of the deal also includes the exclusive rights to UFC Miami on April 8. Let’s look at one particular fighter I will have my eye on in the octagon.
While multiple fighters from Florida currently fight in the UFC, such as Mike “ the wolverine” Rio and Nina Nunez, I wanted to focus on one fighter in particular, that fighter being, Jorge Masvidal. Jorge Masvidal grew up originally as a street fighter in the city of Miami. Looking up to legendary Miami MMA streetfighters such as Kimbo slice, among others.
He first made a name for himself when defeating fellow MMA fighter Ben Askren in exactly five seconds, thus sending the record for the fastest knockout in the history of the UFC.
Jorge coincidentally is fighting in the co-main event against Gilbert Burns. I’m sure that “street Jesus” as he is known, will put on a show that will delight fans and make a ton of revenue for the already booming ultimate fighting championship.
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